Managing the reputation in search results becomes necessary when many negative reviews or posts appear on the first search engine results pages, or there is no mention of your company at all.
Clients most often search for information about a company in the form of a query "brand name + reviews", the same applies to services and employers. For the specified query, the search engine shows 10 results from organic search (SEO) and a few more results in the form of advertising - this is the first page of the search results, or "top".
Our task is to make sure that the client has as many "own" places as possible on the first page of the site. These can be his personal sites or sites of sites with information about the company. Thus, we will have complete control over brand information: remove slander about the company, work with negative reviews, write feature articles and publish them, write positive reviews.
SERM (Search Engine Reputation Management) is a procedure for managing a company's reputation in browser search engines. Well-conducted reputation management allows you to change the brand image for the better, as well as return the company's website to the TOP of search queries.
Yes. There are situations when slander and too many negative reviews almost completely destroy the company's image. In these cases, various SERM techniques are applied - working with reviews, customer feedback, writing high-quality articles and a blog about the company's work. The right approach allows not only to restore the reputation of the brand, but also to attract many new potential customers from the search results.
Most often, our clients apply for the SERM service to combat the unjustified mass dissemination of negative information in online services with reviews and ratings of companies. SERM allows you to remove reviews in cases where they are published by unscrupulous competitors. Also, the technique helps to reach a compromise with dissatisfied customers and smooth out the perception of the conflict by future potential buyers.
Our specialists communicate with the moderators of review sites to remove slander about the company, work with negative reviews, find solutions to disputes with dissatisfied customers, publish high-quality articles and reviews of the company's services / products.